The ELECTA Campaign Training
Enhancing your skills and perfecting your strategy to win elections
Campaign training with ELECTA
Inspired by the credo of pioneering initiatives like Elect Her in the UK or WOMEN FOR ELECTION in Australia that early support is the catalyst for campaign success, ELECTA equips aspiring women leaders across Europe with the practical skills and strategic guidance to win.
The ELECTA training prioritizes the resources within candidates’ control during an election campaign. These include the use of the candidate’s time, the campaign budget, volunteers and the candidate’s team, and their personalized message.
ELECTA candidates will be trained by ELECTA Experts in the essential components necessary to win elections and lead.
ELECTA Experts provide practical, individualized and relevant assistance to candidates.
Your Why. Your Plan. Your
Team.
ELECTA Experts will start with the candidates’ core needs. What is the specific political goal each candidate wants to achieve? Why are they doing this in the first place? And who is going to help them? Candidates will receive individualised guidance in the following areas:
Strategic Plan: planning out the campaign calendar, including specific goals, deadlines.
Authentic Story: answering the question “Why?” The candidate’s personal story,
values and reasons for wanting to run and lead.
Data: knowing what data you need, where to obtain it, and how to use it for your strategy. Each candidate will better understand survey data and electoral data to identify a vote goal and voter target groups.
Team: identifying the members of a personalised campaign team. Who are these people? What do they do? How do you recruit, empower, and reward them?
Your Pitch. Your Social Media. Your Protection Online.
ELECTA Experts will work with candidates to perfect their message and communication in
order to engage with targeted voters and donors, in-person and online, with the media, and navigating challenging situations.
Personal Brand: building an authentic, unique and compelling personal brand.
Identifying the personal experiences and translating the policy expertise into effective and memorable stories to share with voters
Social Media and Communications: developing and delivering the candidate’s message to targeted voters through social media and online engagement.
Protecting against Online Hate: tactics and tools designed to insulate candidates from negative attacks and hate directed toward women in politics.
Your Budget. Your Money. Your Strategic Schedule.
ELECTA Experts will help candidates prepare detailed campaign budgets designed to support their strategic plan of campaign activities that fully maximize the time before the end of the election.
Fundraising and Budgeting: candidates
will prepare a strategic budget to match their campaign plan, including a fundraising plan to ensure the money is available to support
campaign activities and build a powerful donor base of supporters
Voter Contact Activities: ELECTA Experts will also ensure candidates have a daily campaign calendar that maximizes the time available before the end of voting; along with a plan to recruit and manage a team of volunteer staff and activists in order to engage with targeted voters.